Compare to the traditional print media, the current
trend of media publishing has come to a new era, which is the age of online
media, such as Youtube, online newspaper, social media (Facebook, Twitter and Weibo)
and blogging.
In terms of publishing form, Turner (2012) stated that
the advantages of online media are:
(1) Not only images, videos, moving images and audios are
able to publish online as well to make the content interesting;
(2)
The objects published online are not printed, hence there are still
chances to update or make changes.
Apart from this, Naughton (2006) suggested that the
speed of news spreading through internet is remarkable in creating a community
to communicate. For instance, this can be seen in the case of Namewee.
Namewee's Youtube Page. (Source：http://www.youtube.com/user/namewee?feature=results_main 2012)
Namewee was a rapper from Johor. He has composed a few
songs and uploaded to Youtube to express his dissatisfactions towards Malaysia
such as ‘Negarakuku’ regarding to the racist problem and ‘Good Day to Die’ referring
to the Lynas issue. With the universality of Youtube and the power of social
media, Namewee’s videos were spread rapidly and gained publicity throughout
Malaysians and foreigners as well. Gradually, a community was formed inevitably
which followed his ideology. This can be applied in the concept of Bowman and
Willis (2003: p.15) that internet is “a powerful medium for communication and collaboration”.
Reference:
Bowman, S and Willis, C 2003, ‘Cultural Context:
Behind the Explosion of Participatory Media’, American Press Institute, pp.
15-20
Naughton, J 2006, ‘Blogging and the emerging media
ecosystem’, Reuters Institute for the Study of Journalism, last viewed 30
September 2012, <http://reutersinstitute.politics.ox.ac.uk/fileadmin/documents/discussion/blogging.pdf>
Turner, J 2012, ‘Similarities and Differences between
Print Media and Online Media’, eHow.com, last viewed 30 September 2012, <http://www.ehow.com/list_7398012_similarities-print-media-online-media.html>
