Blog Credibility

Sony Xperia Product Blog (Source: http://blogs.sonymobile.com/products/ 2012)

As I have discussed previously in the blog post about blogosphere, the trend of blogging has moved from personal interest sharing to the business field. Porterfield (2011) supports that blogging is effective in creating more exposure and awareness towards potential customers while developing business gradually. From this view, the credibility of the blogs is one of the key points to influence the success of the blog.

According to Kang (2009: p.20-22), readers judge the credibility of blogs through few factors such as the reputation of the blogger, the content (fairness, accuracy, knowledgeable and consistent) and the design of the blog (first impression) as well.  

Azzolini (2012) has imparted tips for bloggers to make their blogs credible:

1   - Organize the contents through editorial calendar and weekly meetings with           contents creators in order to safeguard the standard and quality of the content.    

2  - Update the blog frequently and regularly, at least 3 days per week to fulfill the demands of customers and to build their reliability towards company’s news and information.

3  -  Develop relationship and interactions with customers by joining their conversation such as commenting and replying their enquiries, which is to increase their engagement in communication with the business.

4  - Make changes in the blog to prevent customers from feeling dull and boring while surfing the blog, and also to increase their attraction.  

References:

Azzolini, S 2012, ‘Building Credibility with Online Communities: Tips from Professional News Room’, PR Newswire, last viewed 29 September 2012, <http://blog.prnewswire.com/2012/03/01/building-credibility-with-online-communities-tips-from-professional-news-rooms/>

Kang, M. J. 2009, ‘Measuring Social Media Credibility: A Study on a Measure of Blog Credibility’, Institute for Public Relations, pp. 1- 31

Porterfield, A 2011, ’10 Top Business Blogs and Why are They Successful’, Social Media Examiner, last viewed 29 September 2012, <http://www.socialmediaexaminer.com/10-top-business-blogs-and-why-they-are-successful/>