Saturday, 15 September 2012

Blogosphere Phenomenon & Benefits



 (Source: http://brazilianinusa.wordpress.com/tag/blogging/ 2012)


Bloggers spread all over the world. According to the research did in the annual report of State of the Blogosphere (2011), bloggers from 45 countries responded to their research and there are 50% of them from United States, approximately 31 million bloggers as of July 2012 (Johnson, 2012).
 
Now, the trend of blogging has changed. Blogging is not only sharing personal life and thoughts, but also become a platform for business. Johnson (2012) has listed out The Wall Street Journal, New York Times, Mozilla Firefox and some corporations who used blogs to earn millions. According to his research, 60% businesses have blogs and 35% update monthly. This shows the power of blogs in money-making. 

I personally blogs and I do visits others blog. From my observation, I found that prevalent blogs have mutual factors to be famous, which is to satisfy their audience needs and attractive blog layouts and design with direct and clear writing style.

For the benefits of blogging, I agree with Bullas (2012) that writing and researching skills will improve as bloggers hope to attract more readers so the accuracy of information is vital. For business corporations, Haque (2011) stated that blogging created relationships and interaction with their consumers and increased potential customers. Apart from this, blogging is also a low-cost marketing as most of the blogs are free. Psychologically, Schaefer (2012) suggested that blogging heals both people’ mind and body by writing out their agony and connects with people while facing difficult times.

(240 words)

References:

Bullas, J 2012, ‘What are the 10 Secret Benefits of Blogging?’, jeffbullas.com, last viewed 15 September 2012, < http://www.jeffbullas.com/2012/07/06/what-are-the-10-secret-benefits-of-blogging/>

Haque, O 2011, ’21 Key Benefits of Blogging’, Stay on Search, last viewed 15 September 2012, <http://www.stayonsearch.com/21-key-benefits-of-blogging>

Johnson, Z 2012, ‘State of the Blogging World in 2012’, Blog World and New Media Expo Blog, last viewed 15 September 2012, < http://www.blogworld.com/2012/07/25/state-of-the-blogging-world-in-2012/>

State of the Blogosphere 2011, Technorati, last viewed 15 September 2012, < http://technorati.com/social-media/article/state-of-the-blogosphere-2011-part1/>

Schaefer, M 2012, ‘Five unexpected benefits of blogging’, Schaefer Marketing Solutions, last viewed 15 September 2012, < http://www.businessesgrow.com/2012/09/04/five-unexpected-benefits-of-blogging/>

1 comment:

  1. Hi M, For blogosphere, relate to new media ecosystem concept.

    Overall, good postings with balance of info & concepts.

    ReplyDelete